As long as they don't slow down the game, make the game cost less and don't ruin the atmosphere of the game i guess they're ok

I wouldnt mind ads, as long as they are related to the Star Wars universe or FS.
Ads for Land Speeders and Speeder bikes. Maybe some ads for FS Clans.
Or even Employment ops for the FS team... as we all know not everyone cares to read a web site.. but may see your ad in game.  Could even use it to direct in game contests. Ads are just another form of media which we can use to our benefit. Or ignore, like a lot of people ..including myself, tend to do.

I agree with Leklan.

If the revenue created from allowing the ads where to be reinvested into the game and therefor made it cheaper I wouldn't mind it. But as we can see now EA has not dropped their game price as a result.
Same goes for Steam, which should cut production costs (no more CD's to burn and manuals to print) and there for lower the prices.

It seems that this is the next cash cow that big Game Developers have created for themselves, which has no benefit for the consumers what so ever and is only there to create more revenue.

I only recently noticed the Intell comercials ingame. And EA promised they would fit in with the era. The commercials read: Still going strong after 257 years.
Now i don't know what creative mind thought of that, but I thought it was stupid, cheap and not immersive at all.

It will come to the point where the ads are as intrusive and annoying as the TV commercials are now. Luckyly we in Holland are not bound to the 5 minutes TV and 4 mintes commercials like the americans are, but still.

Can you imagine that they will start collecting data from your PC to ensure they can target their commercials at your taste. I.E.: You look at this site, so they start spamming you with toy lightsabers and SW books and the latest SW litho.

OOOH the horror.

www.roguetribe.com