So far i have seen many people get discouraged, just because the problems installing/launching the game.
Personally, Im frustrated with it.
The only problem i had before was the yavin deal.. easy fix.
I run vista64, and i have seen that quite a few of the problems are vista based.

As far as getting more players to come back and get new players to play.
set up a couple tournaments.
3 to be exact, Have it posted at sites you frequent.
Experienced (clan on clan). Intermediate some clan mixed with regulars, and noob for the inexperienced. tutorial style.
You could have FS posters made on the cheap to send to winners or somekind of rewards.
FS hero's page proclaiming their greatness.
all kind of ideas out there.

There is already a longer pause between rounds in a CG compared to normal games.  we could bump it to two minutes like PR does, I guess... see how many people wait that time and how much affect it would have.  30 seconds is pushing it for some people already, I'm afraid I won't increase the time to anything longer than it is currently.

30 seconds is fine, really, also gives people with slower computers some time to finish loading their maps before the match starts.